Being independently owned; we at Mark Hinds Optometrist aim to provide the latest range of designer fashion frames and sunglasses to one location in New Farm. Our fashion eyewear collections have been carefully selected from the world's leading eyewear designers and manufacturers ensuring our customers will find a frame or sunglass to suit their individuality and budget.
Spectacle lenses are chosen for each individual. We believe that every patient should have a taylor made pair of spectacles and spectacle lenses not just one brand, not just one design, not just one company. UV protection is built into most spectacle lenses that walk out of our practice as we treat your eyes like our eyes giving them the best possible option. This does not mean that cost will be more - even our health fund package lenses have thinner, lighter lenses with UV protection built into the lenses. We use lenses from Nikon, Zeiss, Essilor, Hoya, and Sola. Our specialist Rudy Project lenses for the sporting enthusiasts are also available - great for cycling, golf, running, triathlon and events where you want your actual spectacle prescription in the blade itself. A very popular form of these lenses are transitions for the early start and they tint up as the sun comes up and vice versa - amazing technology in a blade. Ask us how - we do plenty!
It is our access to premium spectacle, sunglass and contact lenses that is important so that the end product has the possibility of being the best! We are NOT part of any buying group or franchise store so we selectively and carefully choose the optimum product for the best result for every patient. We treat your eyes like our eyes - you might say we custom-eyes every eye every time.
Our optometrists and dispensing staff are committed to providing you with unparalleled customer service in every aspect of your visit with us. We show the best of the best in eye wear fashion through collections from all over the globe. You want sexy? We have it. Looking for light and conservative? No problem. If you want truly bad ass fashion that pushes the envelope in eyewear design, even better!
model wearing CHRYSSA colour Gypsy Rose
Dedicated to pure luxury, Barton Perreira’s approach to fashion redefines style and elegance. Patty Perreira’s language of inspired design focuses on the evolution process and continues to challenge the industry by unveiling the next new thing.
model wearing ENVY colour 513.
The brand name “bebe” was coined back in 1976 after the infamous line in Shakespeare’s Hamlet, “to be or not to be” – bebe is the essence of being.
bebe, designed for the romantically playful, sexy and confident women – delivering the hottest and newest fashions at great prices. bebe’s signature look of chic, sophisticated and body conscious fashion is the ultimate expression of her own style.
bebe is about attitude, not an age. It’s about a mindset, not a stereotype. bebe is a true original…always defining what’s now and what’s next.
Calvin Klein Collection
Calvin Klein, founded in 1968, is one of the most powerful fashion lifestyle brands in the world, featuring modern, timeless apparel and accessories.
Calvin Klein Collection is the most prestigious and luxurious brand within the Calvin Klein portfolio, setting the tone of elegance and modern sophistication for the other Calvin Klein brands.
After a life-long love affair with vintage eyewear, Jono Hennessy launched Carter Bond in 2009. Carter Bond is one of the first brands in the world to produce wood-finish acetate frames using natural looking materials that can easily be adjusted, providing a beautiful product to work with and wear.
Diesel is a lifestyle fashion brand rooted in denim and casualwear. Positioned to trade from “mainstream casual” up to “the casual alternative to luxury”. Edgy, urban, styles that are bold and known for breaking trends’ rules.
Dolce & Gabbana
Dolce&Gabbana is the new luxury, authentic and unconventional. A style that expresses new forms of elegance, presenting itself as a modern classicism, based on superior sartorial content and creativity.
The strong identity of the Dolce&Gabbana brand has evolved over the years without ever forgetting its roots. An unmistakable style, which, season after season, combines strong innovation with the Mediterranean flavour of its origins. A brand whose essence lies in its contrasting features.
Destijl Holland 1924
De Stijl is a Dutch art movement, named after the De Stijl magazine. The movement is mostly a project run by artist and publicist Theo van Doesburg. The De Stijl members were striving for a radical art reform, which was on par with the technical, scientific and social changes in the world.
Disney Eyewear, the legendary classic kids’ brand, is committed to deliver the fun, while never skimping on the quality. Bright colours and stylish shapes make up this collection of adorable metal and plastic designs that are kid tough and fashion conscious. With spring hinges available on all styles, and comfort cables for the toddlers, Disney Eyewear keeps pace with the active lifestyles of today’s kids.
The Fendi story began as a brand made of entrepreneurship and creativity, craftsmanship and technology. Today in collaboration with Karl Lagerfeld, the versatile interpreter of the brand image, Fendi is a multinational luxury goods brand standing for luxury and premium quality.
Frederic Beausoleil created his first eyewear collection in 1987, in Paris, in a shop where buffalo horn and genuine turtle shell frames were handcrafted.
Today Frederic Beausoleil frames are still crafted with the highest regards for the traditional eyewear craftsmanship while incorporating the latest techniques. The brand has created a refined and elegant collection of spectacles mixing the components of fashion, just like its demanding and inspired clientele that is using accessories as a mean of identification and recognition.
Fred Bare is a wholly owned Australian company, it was set up in 1992, by Fiona Sinclair and her partner Robert White, they wanted to produce a quality childrenswear product that offered fashion forward styles using exclusive prints and artworks.
Guess by Marciano
Guess by Marciano follows suit in true Guess style with apparel and accessories that are on the edge of the fashion forefront.
This contemporary runway-inspired collection, designed for the fashion forward woman, is daringly sexy, yet has a highly sophisticated style, that represents pure glamour in everyday fashion.
At Jono Hennessy, the designers believe that when they handcraft their product, the person who wears the frame will feel their passion for design. It’s like a beautiful piece of handmade furniture compared to a soulless mass produced product. And to reinforce this belief, they never make more than 300 pairs per colour of any Jono Hennessy frame. Jono Hennessy is a brand created by people that really care about the product they are producing and it shows in the quality and presentation of their frames.
Fashion Forward – Vintage Inspired Modern Shapes – Textural
Having launched the Calvin Klein menswear and ck Calvin Klein division in 1990, and having served as Vice President, Men’s Designs for Polo Ralph Lauren in 1995 – John Varvatos successfully launched his own brand in 2000.
Music has always been a passion for Varvatos and his love for Rock and Roll ultimately led to his penchant for clothing, and has influenced his designs. In 2005, he launched what would become the first of an iconic series of advertising campaigns that have featured the likes of Aerosmith, Velvet Revolver, and Alice Cooper.
The Lacoste legend was born in 1933, when Rene Lacoste revolutionized men’s fashion replacing the classical woven fabric, long sleeved and starched shirts on the courts, by what has now become the classic Lacoste polo shirt. The Lacoste art of living expresses itself today through a large collection of apparel for men, women and children, footwear, fragrances, leather goods, eyewear, watches, belts, home-textiles and mobile phones. More than 75 years after its creation, Lacoste has become a lifestyle brand which exemplifies elegance and comfort.
Now the fastest growing premium polarized sunglass maker in the world, Maui Jim got its start in 1980 as a small company selling sunglasses on the beach in Lahaina, Hawaii. Seeing a need in the market for technology that could combat intense glare and harmful UV while bringing the brilliant colors of the island to life, our fledgling company engineered the revolutionary PolarizedPlus® lens. Incorporated into seven new sunglass styles, our Classic Collection was introduced. And with that, we have steadily built a cult following.
We Are Mexx. We create Fashion. Fashion that is inspired by life in the big city. Metropolitan casual, designed to eXXcite.
Regarded as the finest eyewear designer in the world today and a devotee of freedom and nonconformity, Alain Mikli invented a new philosophy for eyewear: to each his own. The Mikli by Mikli collection is an affordable introduction to that style and design philosophy. The ready to wear collection caters to both men and women with strong identities, a passion for style and a demand for comfort.
Inspired by the water, the Nautica Eyewear Collection has classic style with modern appeal. Incorporating nautical elements into the design, each frame has a crisp, clean aesthetic. Nautica defies trends and seasons with its timeless eyewear collection. From the office to the beach, and all points in-between, Nautica is crafted with intention, and designed for the life well-lived.
Polo Ralph Lauren
Authentic and timeless, Polo is the foundation of the world of Ralph Lauren menswear, combining the time-honored aesthetic of casual East Coast Ivy League style with heritage English refinement. From preppy tailored clothing to vintage sporting classics to chic downtown looks, Polo’s iconic collections are recognized throughout the world. Inspired by the aesthetic of Polo Ralph Lauren clothing, Polo Eyewear captures the same signature sensibility. This collection mixes classically emblematic shapes, such as the aviator, with fresh concepts, such as our Big Pony logo in vibrant colors.
The Prada brand represents the best of Italian culture and tradition, sophisticated style and uncompromising quality, and as one of the most innovative fashion brands we are capable of re-defining “the norm” and setting new trends. Prada also captured the attention of literary and cinematic audiences when the novel “The Devil Wears Prada” was first published in 2003, and then was made into a movie in 2006. We believe the Prada brand’s distinctive originality is built on its unique approach to style, craftsmanship and constant innovation in materials and designs, as we unceasingly exert creativity in the development of fashionable designs, sophisticated fabrics and innovative production techniques.
At the heart of the evolution of fashion, we believe Prada has been a sophisticated interpreter of its times and a forerunner of style and trends. The Prada brand targets an international customer base that is modern, sophisticated, attuned to stylistic innovations, and expects craftsmanship of the highest quality. By combining an attention to detail and quality with cutting-edge styling, we aim to make each of our Prada designs one-of-a-kind.
Style, tradition and freedom of expression are the key values underpinning the philosophy of Ray-Ban, for generations the undisputed world leader in sun and prescription eyewear.
Debuting in 1937 with the Aviator model created for American Air Force pilots, Ray-Ban joined Luxottica’s brand portfolio in 1999.
Unaffected by the conceptual transience of fashion, Ray-Ban immediately made a name for itself thanks to the absolute quality and authenticity of its eyewear, now more “modern” than ever and worn by countless movie celebrities and trendsetters all over the world.
For more than 25 years Rudy Project has been committed to technology and technological innovations that offer unique solutions for athletes and weekend warriors. The unquestionable excellence of the Rudy Project line of products is a result of the desire and intuition to continuously create new ideas and to implement them in the form of development activities and quality management, on-going research in the field of materials, a rigorous program of experimentation and testing, and in interactive relationships with the recipients of the finished product. The results are astonishing. The combination of design and professionalism, the merger of aesthetics and materials: the winning mix... Our magic. Our athletes. Our men and women.The stars of the Rudy Project World
Silhouette is a family run company managed by the two board directors Arnold and Klaus Schmied. The collections are crafted from the finest materials and always made to the highest quality in Austria ensuring a clear commitment to Europe as a production site.
Silhouette employs a team of highly qualified and dedicated staff, who contribute to the company’s success. The Linz-based company is an international leading eyewear. This is all thanks to the company’s endless pioneering standards for the entire industry. NASA, too, places its trust in the know-how and competence of Silhouette.
The Tumi brand represents 35 Years of innovative design, superior craftsmanship and world-class service. During this time, Tumi has created a legacy of excellence and success that is unmatched in the market today, and is reflected in every aspect of the brand. Tumi is committed to offering premium products created under its founding principles of excellence in design, functional superiority, technical innovation, unparalleled quality and world-class consumer service.
Versace Collection traces its origins back to 1991 with a range initially intended exclusively for men, and focused on the American market, where it achieved immediate success through its combination of formal styling and fashion appeal. The reception of Versace Collection was positive and immediate, leading to widespread distribution throughout the rest of the world.
Versace Collection, a brand in its own right, features the half Medusa logo, recalling the iconic image of Maison Versace. The Versace Collection lines offer a wide choice of clothes and accessories, of indisputable quality and strong fashion content that possess their individual DNA but always relate to that of the Versace Group. Versace Collection addresses the needs of a clientele who wish to dress with style and individuality, in a contemporary and sexy fashion, while avoiding ostentation and excess. Versace Collection is distributed through boutiques, shop in shops and multi brand outlets, throughout the world.
X Games, the “Olympics” of action sports, is the ultimate showcase for extreme sports competition.
This freestyle, underground movement combines the art of extreme sports - including skateboarding, inline skating, BMX, Moto-X, and snowboarding – with the lifestyle of a rebellious youth generation.
X Games Eyewear reflects the attitude and style of the X Games athlete with progressive shapes and sporty, unique colours. A Flexon nose bridge and spring hinges ensure flexibility and endurance.
Zeal Optics is a boutique line of eyewear born out of this need to create. To define ourselves among the masses of sameness. Defending the desire to be different and embracing the need to constantly evolve.
Our People: me, you, them, us; we are all driven by similar things. For a journey, and a story, striving for more than just basic existence.
From our friends to our families, the moments you make become you. And this is what we live for, creating new memories while living life through our lens.